About

15 years. Fortune 500s.
Real results.

Director-level SEO and growth strategy — built on operator instincts, not just theory.

Background

The operator behind
the strategy.

Zach Carmichael is a Director-level SEO and growth strategist with 15+ years building search systems that drive measurable revenue. He's led global SEO strategy for Capital One, Expedia, Square, Veterans United, and Kohler — delivering a 37% conversion lift for Capital One, nearly 500% traffic growth for Expedia, and consistent YoY growth for every client and employer in his career.

Before leading enterprise teams, Zach founded and ran his own mobile auto detailing business, using SEO and local search to generate inbound leads long before it was a standard playbook. That operator mindset — focused on what actually drives business, not just rankings — shapes everything he builds today.

He now consults independently, helping businesses of all sizes build durable visibility frameworks that work in both Google and AI search. Whether that's a deep technical audit, a content architecture overhaul, or training an internal team to think in search-first terms — the work is always anchored in outcomes.

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Zach Carmichael
15+ Years in SEO
37% Conversion Lift
Capital One
492% Traffic Growth
Expedia
$3M+ ARR Managed
Career

Where the work was done.

From founding his own business to leading SEO at some of the most competitive brands in the world.

2025 — Present

Founder & Principal Consultant

Carmichael SEO Consulting — Independent

Consulting for businesses of all sizes on SEO strategy, AI search visibility, and content architecture. Delivering audits, roadmaps, and hands-on execution for clients who need real results, not boilerplate recommendations.

2023 — 2025

Strategy Director, SEO & Growth

Terakeet

Led SEO and growth strategy for enterprise clients across financial services, e-commerce, and B2B. Directed cross-functional teams on technical SEO, content strategy, and competitive positioning at scale.

2019 — 2023

SEO Specialist → Director of SEO

PACIFIC Digital Group

Grew from specialist to Director in four years. Managed SEO programs for clients including Expedia and Kohler, architecting the content and technical systems behind major traffic and revenue gains.

2015 — 2019

SEO Analyst

Veterans United Home Loans

Built and executed SEO programs for one of the nation's largest VA lenders. Developed core technical SEO competencies and drove sustained organic growth in a highly competitive financial services vertical.

Capabilities

Tools & Expertise

SEO & Search Strategy

Technical SEO On-Page Optimization Core Web Vitals Site Architecture Schema Markup Log File Analysis Crawl Optimization International SEO

AI & Emerging Search

AEO / GEO AI Overview Strategy LLM Citation Analysis Entity Optimization Structured Data Passage Indexing AI Content Frameworks

Content & Growth

Content Audits Topic Architecture Editorial Planning Conversion Optimization Link Strategy Competitive Analysis Search-First Briefs

Analytics & Measurement

Google Analytics 4 Google Search Console Looker Studio BigQuery A/B Testing Revenue Attribution

Tools & Platforms

Semrush Ahrefs Screaming Frog Botify Conductor BrightEdge Surfer SEO Clearscope

Leadership & Delivery

Cross-functional Teams Agency Management Executive Reporting Roadmap Planning Client Strategy Workshop Facilitation

Ready to build something that lasts?

Whether you need a quick audit or a full-scale growth strategy, start with a conversation.

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